Crypto TurtlesBrandbook · v1.0

Born to turtle.

A brand built for the long haul.
$TURTLES · Solanacryptoturtles.com
01 — Logo

The mark.

Two masters — white and green gradient. Keep clear space equal to the turtle's height. Download the source files below.

White · on dark↓ SVG
White · on green↓ SVG
Gradient · on light↓ SVG
Gradient · on dark↓ SVG
Profile / avatar mark — 1000×1000 PNG
Green icon · on light↓ PNG
White icon · on dark↓ PNG
02 — Color

The palette.

Turtle Green is the hero — one loud signal color for actions and highlights. Deep Shell grounds it. Everything else is ink and cream.

Hero
Turtle Green
#31DA23
CTAs · links · highlights · key numbers
Deep Shell
#0C602D
Depth · gradients · secondary green
Logo gradient
#0B612D
#2E8332
#54AF32
Blend
Neutrals
Ink · #07120A
Panel · #0D1B10
Cream · #F3ECD9
Muted · #8FA795
03 — Typography

Two typefaces.

Clash Display for headlines and numbers. Nunito for everything else. Nothing more.

Clash Display
Headings · display · numbers — 600 / 700
Aa Bb Cc 123
600 Semibold700 Bold
Nunito
Body · UI · buttons · labels — 400–900
Aa Bb Cc 123
400600700800900
04 — Voice

How we talk.

Calm, confident, self-aware. Honest about being a meme, serious about being a brand. No moon promises.

"Slow is fine — survive the cycle."
HonestCalmSelf-awareCommunity-firstDry humor

We say

  • "Verify it yourself."
  • "Built for the long haul."
  • "Slow and steady."

We never say

  • "100x guaranteed"
  • DM you about investments
  • Hype with nothing on-chain
05 — The cast

The shell dwellers.

The face of the brand. Keep the linework and green tones intact — never recolor a turtle.

Crypto Turtles cast